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Post by Miss Parker on Nov 25, 2006 12:09:24 GMT -5
Old Navy's target market largely consists of middle class and, somewhat surprisingly given its pricing, upper class families and teenagers. Accordingly, the clothing is trendy, yet more affordable than its other Gap Inc. counterparts, as well as that of rival stores like American Eagle, AĆ©ropostale, Abercrombie & Fitch, and Hollister. Old Navy's stores contain specialized sections for infants, boys, girls, men, and women. Within these categories contain styles for many occasions. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses, along with a line of clothing and toys for dogs. Perhaps Old Navy's most recognizable product is their popular flip-flops. (bio from wikipedia)
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